AS PART OF A BROADER REBRANDING INITIATIVE, MOTION ARRAY UNDERWENT A FULL WEBSITE REDESIGN TO ENHANCE ITS VISUAL IDENTITY, IMPROVE USABILITY, AND CREATE A MORE COHESIVE AND MODERN EXPERIENCE FOR CONTENT CREATORS. THE GOAL WAS TO ALIGN THE PLATFORM’S LOOK AND FEEL WITH ITS EVOLVING BRAND, ENSURING CONSISTENCY ACROSS ALL TOUCHPOINTS WHILE OPTIMIZING THE USER JOURNEY.